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What we do

The Stop it Now! UK and Ireland campaign

Stop it Now! UK and Ireland is at the forefront of activity to prevent child sexual abuse. Campaigning and awareness-raising are essential tasks for local, regional and national projects in order to empower and enable adults to address personal, family and community concerns.

Across England, Scotland and Wales our regional and national campaign managers provide activities which respond to local need. In the absence of funding campaign activity is limited in Northern Ireland and the Republic.

Wherever we are working however, building community strength and helping families to know the steps to keep their children safe from sexual abuse, including how to implement family safety plans, is central to our activities.

Overview of our activities:

  • Please visit our regional pages for more detailed information on what is happening in each area. Below is a selection of examples of the sort of things we are doing
  • In London, the development of a prevention toolkit with the Black and Minority Ethnic Community takes place alongside work with Children’s Centres on family vulnerability at times of transition
  • The Stop it Now! Manager for Wales delivers a ‘Parents Protect Plus!’ course to parents attending Children’s Centres and through Parent Networks, and engages with politicians, professionals and members of the public in a nationwide survey of strengths and gaps in services to prevent child sexual abuse
  • With the support of the Police, the Stop it Now! Scotland Manager is developing services to better respond to the challenge of sex offending and the Internet whilst also working to develop improved services for sexual abuse survivors who are also serving prison sentences
  • With the support of the Home Office, we have created the Parents Protect! website ( and associated learning resources that accompany the roll-out of the Police Sex Offender Disclosure Scheme across England, Wales and Scotland

The Stop it Now! Helpline

How the Helpline works:
Telephone helplines for children are a key part of child protection services. However, it is ultimately the responsibility of adults to protect children from abuse. Helplines for concerned adults are a powerful means of protection and prevention. Our Helpline is a dedicated resource for adults concerned about the sexual abuse of children.

Our principal target groups:

  • Adult abusers and those at risk of abusing: to encourage them to recognise their behaviour as abusive or potentially abusive and to seek help to change.
  • Family and friends concerned about an adult displaying worrying sexual thoughts or behaviour towards a child: to encourage them to recognise the signs of abusive behaviour in those close to them and to seek advice about what action to take.
  • Parents and carers concerned about a child or young person with worrying sexual behaviour: to encourage them to recognise the signs of concerning or abusive behaviour and to seek advice about what positive action they can take.

Additional groups included due to caller demand:

  • Adults concerned about a child or young person who may have been abused
  • Professionals calling for case advice
  • Adult survivors of child sexual abuse

The Helpline’s main objectives are to:

  • Assist callers to identify the nature and seriousness of their concerns
  • Provide information and support to callers to help them clarify their thinking
  • Explore options available, including referral to our own follow-up service or to another agency
  • Advise callers about further actions to consider
  • Agree one or more protective actions the caller will take

Get Help website

On the 13th Octobe 2015 we launched our anonymous and confidential Get Help website (previously known as Croga), full of information, advice and support for individuals who have been accessing indecent images of children, their family and friends, and professionals.


You can read about out achievements and milestones in our ten year report and our ten year timeline.

Download Report

Our latest report covers the operation of the Helpline and the work of the Campaign from 2002-2012.

In Part One you will find statistics, case studies and information relating to the thousands of people the Helpline has assisted over the years. In Part Two you will read about the work of the Stop it Now! campaign and how it has helped hundreds of thousands of people in communities across the uk.

Download our ten year timeline

Read more about our Helpline