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DETERRENCE CAMPAIGN - Evaluation

Each caller to the helpline is given one or more actions to take to protect children. Evaluation shows that in 2017/18, 96% of repeat callers said they took the actions we gave them.

The helpline was independently evaluated in 2014 by specialist researchers from NatCen Social Research. Their subsequent report has been described as 'overwhelmingly positive' with findings showing that the helpline provides a valuable contribution to tackling child sexual abuse by helping people who have sexual thoughts, feelings and behaviour towards children manage their behaviour, and by assisting all callers to be informed about how to protect children and young people from risk of harm.

Independent evaluation of our indecent images of children campaign shows:

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2 Birch House
Harris Business Park
Hanbury Road
Stoke Prior
Bromsgrove
B60 4DJ

Tel: 0808 1000 900
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Stop it Now! UK & Ireland

Stop it Now! UK and Ireland is a project of The Lucy Faithfull Foundation. The Foundation is a Registered Charity, No. 1013025, and is a company limited by guarantee, Registered in England No. 2729957.

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