Deterrence campaign

The Stop It Now! indecent images of children (IIOC) deterrence campaign aims to tackle online viewing and sharing of sexual images of children by:

  • raising public awareness of the growing problem of people viewing and sharing sexually explicit images of under 18s online.
  • clarifying the law which states that viewing sexual images of anyone under 18 is a serious crime, and the high level of police activity.
  • highlighting the real harm caused to the children who appear in these images.
  • drive home the consequences of their behaviour to offenders – including possible arrest, imprisonment, break up of family and being put on the sex offenders register.
  • directing people who look at such images to confidential and anonymous help to stop.

The UK Stop It Now! helpline started in 2002, to give advice and support on child protection issues. The Stop It Now! deterrence campaign began in 2015 with the support of the Home Office, police forces and NHS partners, amongst others. Both are run by child protection charity, The Lucy Faithfull Foundation.

In 2018 and 2019 in partnership with Police Scotland we delivered a deterrence campaign aiming to tackle the online grooming of children. A new joint campaign will be launched in April 2020.

What you can do

If you are worried about your own online behaviour – or if you know someone who may be struggling with their online behaviour – please visit our self-help section.

This section offers practical advice, support and information for people who want help to stop looking at online sexual images of children. It also gives you information on how to contact the Stop It Now! helpline – which is completely confidential and anonymous.

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Can you help us improve the effectiveness of this website?

To keep this website and its self-help resources as effective as possible for its users, we would very much appreciate you taking a short survey. The survey is completely confidential and you will not need to provide any identifying details. It should take about ten minutes to complete.

To take the survey, please click here.

Thank you.